Edibles are hitting the medical cannabis dispensary shelves in Florida, launching a new market segment that could generate up to $250 million in sales in the first full year.

Tallahassee-based Trulieve, the state’s dominant medical cannabis operator, was first out of the gate, selling edibles in its hometown dispensary on Sept. 2.The first sale came about a week after the state health department issued long-awaited edible production rules.

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